Who We Are

Lexi J Brands began with a bold idea: to build something of our own.

Owners Nikki and Jerry Johnson, both seasoned leaders in the Midwest manufacturing industry, launched the business as a way to create a second stream of income and build a legacy for their family. With over 55 years of combined experience in operations, leadership, and production, they brought their skills, drive, and business acumen into a brand built from the ground up.

What started as a small, home-based venture quickly took off—fueled by determination, creativity, and a shared vision. Lexi J Brands grew from fulfilling orders in the basement to becoming a recognized brand on Amazon.com and eventually landing on Walmart shelves.

As a Veteran-owned, family-operated business, we’re proud of what we’re building. Our kids help select the merchandise (yes, really), and we handle the rest—working side by side with a small but passionate support team.

This isn’t just a side hustle—it’s the start of a family-owned empire in the making. Every order, every share, and every kind word supports something bigger: a dream fueled by faith, grit, and love.

Thank you for being part of our journey.

The Johnson Family

100% Magical. 100% Beautiful.